Today we had a lecture by Stefan Siegel, co-founder of NOT JUST A LABEL.
He was talking about the website, how they came up with the idea and how everything works.
NOT JUST A LABEL connects the designers and the companies - it is the world’s leading designer platform for showcasing and nurturing today’s pioneers in contemporary fashion.
"Change the way you look at things and the things you look at will change."
Siegel was talking how consumers are now more aware and more informed - how consumers want a different shopping experience, something more deep. In the future stores have to change the way how they serve customers because the old way is not going to be enough for us.
He said that people are slowly going towards to only buying things that they really love, instead of what they want or what is trendy.
Authentic Luxury
Sustainable Fashion
Slow Fashion
Feed the Internet with right content
Individuality
Replace the big brands with young designers
CONSUMER
Think the Unthinkable
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